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Recently, the international private equity fund Bain Capital Private Equity announced the purchase of US cosmetic gift box factory-- World Wide Packaging.
Founded in 1980, WWP provides a full range of packaging customization, R&D, production and sales services for the cosmetics and personal care industries. WWP has developed a range of packaging for beauty and personal care brands, including lotions, lipsticks, lip gloss, mascara and eyeliner plastic or metal casings. Its clients include Estée Lauder, L’Oréal, Shiseido, Dermalogica and Milk Makeup.
Barry Freda, CEO of WWP, stated: “The company has grown continuously for more than 40 years since its establishment. We are very excited about Bain Capital's investment in our company's future growth. We look forward to high quality and award-winning. Packaging innovation products are being introduced to more companies worldwide."
In today's days, more and more people prefer to pursuit the cosmetic packaging design, which make their cosmetics more high-end. Therefore, what is wise for Bain Capital is to acquires cosmetics packaging suppliers, because there is a big market for makeup packaging.
While acquiring WWP, Bain Capital has recently acquired another Chinese makeup packaging supplier and plans to merge the two companies to form a complete cosmetic packaging solutions provider. In addition, Bain Capital hopes to strengthen its manufacturing, sales and marketing operations in China.
Cosmetic packaging supplies have recently become popular targets for international private equity fund mergers and acquisitions. These companies usually have complete industry solutions and stable international brand name customer base.
Since its founding in 1984, Bain Capital has more than 220 professional investment staff, creating value for portfolio companies, investing in global platforms in consumer retail, financial and business services, health-care, industrial, technology, media and telecommunications.
Bain Capital has offices in Boston, Chicago, New York, Palo Alto, San Francisco, Dublin, London, Munich, Melbourne, Mumbai, Hong Kong, Shanghai, Sydney and Tokyo. Since its inception, the company has made major or additional investments in more than 760 companies. In addition to private equity, Bain Capital also invests in various asset classes, including credit, public equity and venture capital, and manages approximately $95 billion in total.
Bain Capital's recent major investments in fashion include: Korean beauty group Carver Korea, Canadian outdoor brand Canada Goose and US diamond jewelry e-commerce company Blue Nile.
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