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How to Create Personalized Product Packaging Design

  • source:Angela Yin
  • Time:03/06/2024


With the continuous development of social media, people today are increasingly pursuing personalization, which also prompts brands to strive to cater to consumer needs in their marketing strategies.


Personalized packaging design reflects uniqueness and contemporary nature. Novelty, originality, and affinity are the main manifestations of personalized packaging. Personalized product packaging design highlights product features and conveys brand cultural connotation through unique artistic expression.


So how to create personalized product packaging?


Font personalization

Fonts are an important element of packaging design, as they can convey the brand’s identity, message, and style. Fonts can also affect the readability, attractiveness, and functionality of the packaging. Therefore, choosing the right fonts for packaging design is a crucial task.


Now more and more packaging designers use artistic fonts to create artwork. Art fonts are unique fonts produced through artistic re-creation based on glyphs. They have various variations, such as changes in the thickness of font lines, combinations of fonts with simple graphics, and various combinations of font colors.


Artistic fonts with various colors can create a fashionable and fresh visual experience, and at the same time have a strong visual impact; inclined and twisted artistic fonts give people a sense of movement, making the entire packaging design vivid.




Personalization of graphics


Graphics occupy a large area in the entire packaging design layout, which can directly attract consumers' attention and create rich associations. In particular, exaggerated, humorous, and witty graphic designs can vividly express a relaxed and joyful atmosphere, prompting consumers to understand product information in a happy mood.


Exaggerated graphic design is a commonly used technique in product packaging design. It usually enlarges or shrinks the main elements of the picture to emphasize the main features of the product, enhance the visual impact and interest of the graphics, and arouse consumers' desire to purchase. The ultimate goal is to promote sales.


Personalization of the layout


Layout design is the reasonable layout of text, graphics, and other elements in packaging design. Layout design styles are becoming more and more diverse, and designers need to adopt different styles of layout design according to products with different functions.


For example, the most important thing in the packaging design of pharmaceutical products is to accurately convey product information to consumers, so the layout structure is relatively simple and elegant, usually with simple horizontal and vertical arrangements.


The layout design of food products is relatively flexible, with a free layout, highlighting dynamics and fashion.


Color personalization


In the packaging design of goods, color is the factor that has the greatest impact on visual impact. Color accounts for about 80% of people’s attention when observing objects. At the same time, color can create a deep and lasting color memory. Therefore, color can be used as a visual symbol to reflect the brand characteristics of product packaging and create brand memories for consumers.


For example, Coca-Cola's packaging design uses red as the brand's signature color. Whether it is product packaging, promotional posters, vehicles, etc., red is used to create a strong brand color memory for consumers. When consumers are faced with many beverage brands to choose from, they can immediately identify Coca-Cola with its bright red packaging.


Personalized color design is an important part of many sales brands in determining product packaging and promotion. The role of color is far greater than satisfying the aesthetics of packaging design. More importantly, it can promote product sales.


Personalization of container structures


In today's market-oriented world, personalized design of container structure is an important factor for products to stand out in market competition and an important means to enhance brand image. Different container structure shapes can produce different visual effects, making the product more visually attractive.


Simulation modeling is the most commonly used modeling technique for daily necessities packaging, cosmetic packaging, food packaging, etc. It replaces the original traditional cylinder or cuboid with animal shapes, plant shapes, cartoon shapes, etc., to make the packaging design more vivid and humorous.


For example, some cosmetic brands with the concept of nature, ecology, and environmental protection often use natural elements such as leaves, branches, petals, and water drops as product container structural shapes, which can make consumers feel safe and trustful in the products. Moreover, these elements represent softness and freshness, which are in line with the branding of female cosmetics and the aesthetic needs of women.


Product packaging is an effective marketing tool. Brands can create attractive product packaging to reflect the quality of the product and brand culture.


If you are worried about how to design your product packaging, then this article may help you. As an experienced custom packaging manufacturer, we can provide customers with professional design services to help you create distinctive product packaging.


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