Design skills of cosmetic packaging boxes

The design of cosmetic packaging boxes is usually based on the principle of simplicity. It only needs to display necessary information such as trademarks and product names. In many cases, no other graphics and patterns are required. If graphics and patterns are used for cosmetic packaging, it is also very simple. For example: You can choose raw material pictures, which are mainly used in some cosmetics that use natural plants as raw materials.

 

 

Color is an important part of cosmetic packaging design. People often use color to distinguish different products. Appropriate colors can pleasantly touch people's reactions and directly stimulate consumers' desire to buy. The color design of modern cosmetic packaging is mainly from the following Several aspects were carried out:

 

 

Cosmetic packaging boxes design skills--according gender

Women's cosmetic packaging boxes often use mild but not strong colors, such as: pink white, light green, light blue, which give people a relaxed and lively feeling; male cosmetic packaging often use cool colors, such as dark blue and dark brown, which give people a Strong, confident feeling.

 

Cosmetic packaging boxes design skills--according age

For example: young consumers are full of youthful vitality, and the packaging designed for them can use a color like light green, which symbolizes youthful life. With the increase of age, the aesthetics and cognition of consumers change, and the noble colors such as purple and gold are more favored by consumers.

 

 

Cosmetic packaging boxes design skills--according product efficacy

Nowadays, the functions of cosmetics are more and more detailed, such as moisturizing, whitening, anti-wrinkle, etc. Color also plays a key role in the packaging of cosmetics with different functions.

 

For example: the packaging of products used for skin moisturizing is mostly blue and green, giving people a feeling of moisture and freshness; whitening products are mostly white, sometimes adding some pink, blue; the main colors of sunscreen products are orange and blue.

 

 

Cosmetic packaging boxes design skills--according product raw materials

More and more manufacturers directly use the color of product raw materials for product packaging to achieve differentiated performance from other products. For example, the packaging of aloe vera gel products is designed in a green color that is close to the color of aloe vera.

 

If you also want to customize exclusive cosmetic packaging boxes for your products, please contact us.