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As a small brand owner, you may want to expand your business scale in the new year, but how to do it?
In the bustling marketplace of 2024, the first impression can make or break a small business. Amidst a sea of competitors, custom packaging emerges as a powerful tool for your brand, offering a tactile and visual first point of contact with customers.
The unboxing experience has become more than just a practical necessity; it's a strategic tool that can sway purchasing decisions and shape consumer perceptions. In this article, we will talk about why you should custom packaging boxes in 2024 and what tangible benefits provide for your small business.
Storytelling is an integral part of human culture, and in the context of branding, it's a powerful vehicle for conveying your company's values, mission, and personality. Custom packaging is the prologue to your brand's story, inviting customers into a world crafted by your vision. Much like a well-written novel uses a three-act structure to captivate readers, effective packaging can draw customers in (Act 1), present the product in a compelling way (Act 2), and leave a lasting impression that encourages them to return (Act 3).
Take, for example, the eco-friendly shoe company Allbirds. Their packaging reflects their commitment to sustainability, using 90% post-consumer recycled cardboard that doubles as a shoebox and mailer. This clever design tells a story about the brand's environmental ethos reduces waste and resonates with eco-conscious consumers.
According to a 2022 survey by Dotcom Distribution, 69% of consumers reported eco-friendly packaging would make them most likely to shop with a brand again. These statistics underscore the significance of packaging in influencing consumer behavior.
High-quality, custom packaging can elevate the perceived value of your products, allowing you to command higher prices and improve profit margins. Apple is a prime example of a company that has mastered this concept. The tech giant's sleek, minimalist packaging exudes luxury and mirrors the quality of the products within, justifying premium pricing and creating an unrivaled unboxing experience.
Memorable packaging can transform a one-time buyer into a lifelong customer. The emotional connection from a unique unboxing experience can foster brand loyalty, which is crucial for small businesses seeking to build a devoted customer base.
A case in point is the subscription service Birchbox, which offers personalized monthly boxes of beauty samples. The excitement of receiving a curated package, combined with the brand's distinctive pink boxes and attention to detail, has helped Birchbox maintain a loyal subscriber base, even in a saturated market.
The rise of unboxing videos on platforms like YouTube and TikTok has turned packaging into a shareable event. In 2024 January, the hashtag #unboxing had over 108 billion views on TikTok alone, illustrating the marketing potential of this trend. By designing packaging that is visually appealing and 'Instagrammable', businesses can leverage user-generated content to increase brand visibility and attract new customers.
Lush Cosmetics has capitalized on this phenomenon by creating vibrant, reusable packaging that customers love to showcase online. Their colorful bath bombs, for example, often go viral as customers share their fizzy, fragrant unboxing experiences.
Investing in custom packaging might seem daunting for small businesses with tight budgets, but the long-term benefits can far outweigh the initial costs. Custom packaging can reduce the need for additional marketing efforts, as the packaging itself becomes a form of advertisement. Moreover, it can decrease shipping costs by optimizing size and weight, and reduce product damage rates with better protection.
A report by the Paper and Packaging Board showed that 72% of Americans agree that packaging design can influence their purchasing decision. Therefore, the ROI of custom packaging can manifest in increased sales, repeat customers, and a stronger brand image.
As we look towards 2024, the businesses that understand and utilize the full potential of custom packaging will be the ones unboxing success.
So, as you plan for the future, remember that the power of packaging is immense, and the right design can carry your products from the shelf into the hearts and homes of consumers worldwide.
If you have any questions about custom packaging for business, just contact our professional consultants and send your requirements, they will help make your ideas come true.
