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As people's living standards are getting higher and higher, and more and more people pay attention to their health, the health care product industry is showing a continuous growth trend. On the premise of ensuring product quality, how to do a good job in packaging design and improve product quality has become the focus of manufacturers.
Accurate positioning of health care brands and products.
Before making health care product packaging boxes, we need to do a good job of brand positioning for health care products. We must figure out the value proposition and tonality issues conveyed by the brand, and we must think about what grade, what form and nature of packaging, product upgrades, and product supplements. Or product innovation and so on.
Define your target consumer group.
Due to the large demand of people for health care products, there is also a trend of diversification in the design of health care products. Before designing, it is necessary to do market research based on the product, find out the target audience and core consumer groups, and understand the values of the core consumer groups. Successful packaging of health care products is designed based on the personality, preferences, aesthetics and purchasing habits of the target consumer group.
Competitor analysis, looking for breakthrough points.
The market is always full of various competitions. To do a good job in packaging box design, you must understand the packaging of other products of the same grade, same variety or the same value positioning. Get inspiration from the products of the peers, differentiate the design of the packaging box from the products of the peers, and find breakthroughs and strengthening points, so as to win the market.
Clarify the style and characteristics of health care products
Health care products are mainly for health care, they are not medicines and cannot replace medicines. Therefore, the packaging design of health care products should not only highlight the characteristics of the product, penetrate into the psychology of consumers, but also not exaggerate the effect, mislead consumers, and avoid adverse effects on the brand image. Through the design of the style, the unique value proposition and soul of the packaging box are given, and the structure, shape, color, characters, fonts, etc. of the packaging are strengthened to reflect the advantages of the product itself.
If you don't know how to design your packaging box, you can seek help from a professional packaging box manufacturer. Huaisheng is a professional manufacturer of customized packaging boxes with 20+ years of industry experience. The customers we served include health care products, cosmetics, jewelry, clothing and other industries. We have a professional design team and service team as well as our own production factory, which can turn your ideas into beautiful boxes.